November 9, 2017 / Market Insights

Second-Home Lifestyle Markets: Ski

A closer look at ski markets around the world reveals the home trends and market developments that are driving buyers to the slopes


Despite a decline in the number of skiers visiting ski resorts worldwide over the past three years, luxury property markets in prized ski destinations across the globe have seen a steady stream of interest from affluent clientele looking to secure a dream lifestyle property. Though prime property sales volumes were down on average across our studied markets for 2016, much of the slowdown can be attributed to overall HNW uncertainty, which has already begun to subside somewhat in 2017. New luxury developments and refurbished or new ski lifts across many prime ski markets are set to bolster growth and buyer interest in 2017 and beyond.


Technology is shifting the makeup of traditional ski home buyers. Several markets reported that as buyers can now so easily work remotely in their jobs and businesses thanks to advances in digital communications, they have seen an increase in affluent buyers relocating their families to these ski destinations to enjoy a more relaxed lifestyle centered on the outdoors. As part of its annual 2017 report on the state of the luxury residential property market, Christie's International Real Estate polled real estate executives and agents about trends in ski markets.

Jess Reid of Jess Reid Real Estate in Park City, Utah, says, “As Park City continues to mature and be known on an international scale, high-end buyers are more comfortable than ever spending up to $20 million for a home in our area.”

Park City, UtahTD Smith of Telluride Real Estate Corp. in Telluride, Colorado, observes that “Despite worldwide ski destination trends, Telluride has seen an increase in skier visits with luxury real estate sales following suit. Luxury comes at a value when comparing Telluride’s price per square foot to other ski markets. The addition of the Mountain Collective Pass and yet another year of record snow fall only serve to enhance Telluride’s appeal.”

Telluride, ColoradoUeli Shnorf of Wetag Consulting in Andermatt and Ticino, Switzerland, notes, “Although prices were falling they seem to have found their ground now, with some homes 15-20 percent lower than the peak.”

St. Moritz, SwitzerlandTom Drougas of Sun Valley Real Estate, Idaho, adds that “Sun Valley is experiencing a renaissance in luxury amenities, resulting in renewed interest from luxury home buyers. Sun Valley is having record ski count days this season, boosted by a 30-year record snowfall and membership in the Mountain Collective Pass.”

Ketchum, IdahoJulie Faupel of Jackson Hole Real Estate Associates, Wyoming, concludes that “There is extraordinary demand for “new” product at the high end of the market. Buyers are looking for homes that are a mountain-contemporary look and feel, which are difficult to find. As a result, we’ve seen a marked increase in buyers for vacant land where they are building. That said, the older inventory is sitting stagnant on the market and, in some cases, it is depreciating in value because of the dated finishes.”

Wilson, Wyoming

[ Excerpt from Christie's International Real Estate's 2017 Luxury Defined white paper on the international prime property market. Read more insights from the latest report here ]

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Monique Sofo
Christie's International Real Estate